MGM partnership brief
Bluff · Brettski · On Tilt Boys · October 2026

Executive summary

Three creators. Verified audience. Property impact pending Gila River.

Built for a quick presidential read: what we can prove today, what a sample visit looks like, and which cells still need the property report.

VerifiedEstimatePending property data
YouTube views · 2 quarters
303.4M
Apr–Sep 2026 · all three
Bluff Meta reach
5.10M
Unique people · 90 days
Bluff Meta views
117.4M
IG + FB · 90 days
Combined subscribers
1.78M
YouTube · three channels
Reach

How many people will this reach?

5.10M people

Verified Bluff Meta reach. Supporting volume: 303.4M YouTube views and 172.3M Instagram views across the roster.

Prior visits

What happened at other casinos?

On-camera publicity

Named-property YouTube views live on each creator page. Attendance, redemptions, and foot traffic wait on Gila River.

Value

What can MGM measure?

CPM · CPE · CPP

Formulas are ready below. Results stay blank until attributable views, engagements, and players are returned.

01 Creator proof

Audience by channel

Scan the cards for the presidential read. Use the table for side-by-side detail. Open a creator tab for full quarterly and Meta breakouts.

Bluff

955K YouTube subscribers

Open →
YouTube · 2Q
115.9M2.90% eng.
Instagram
79.5M2.93% Meta eng.
Reach / viewers
5.10MMeta reach
IG posts · 60d
284Measured
FB 38MIG avg imp. 279.9K · est.YT posts 104

Brettski

578K YouTube subscribers

Open →
YouTube · 2Q
118.6M2.87% eng.
Instagram
55.3M3.09% eng.
Reach / viewers
1.98MIG viewers
IG posts · 60d
500Estimate
FB 26.4MIG avg imp. 110.6K · est.YT posts 183

On Tilt Boys

251K YouTube subscribers

Open →
YouTube · 2Q
68.9M2.50% eng.
Instagram
37.5M3.45% eng.
Reach / viewers
3.67MIG viewers
IG posts · 60d
328Estimate
FB 12MIG avg imp. 114.3K · est.YT posts 120

Side-by-side

Some estimates
MetricBluffBrettskiOn Tilt Boys
YouTube views · 2 quarters115.9M118.6M68.9M
YouTube engagement2.90%2.87%2.50%
YouTube posts · 60 days104183120
Instagram views79.5M55.3M37.5M
Reach / viewers5.10M reach1.98M viewers3.67M viewers
IG posts · 60 days284500
Estimate
328
Estimate
IG avg impressions279.9K
Estimate
110.6K
Estimate
114.3K
Estimate
Facebook views38M26.4M12M
FB posts · 60 days496873
Estimate
572
Estimate

02 Prior activation

Gila River × Bluff

Completed

Wild Horse Pass · September 19, 2026. Deal terms are confirmed. Marketing outcomes below stay empty until the property report lands.

Partnership value
$125K
$65K cash + $60K free play
Long-form
2
Contracted
Short-form
3
Contracted
Paid-ad assets
3
Contracted

Property impact

Pending
Total content views
—
Awaiting Gila River
Total engagements
—
Awaiting Gila River
Estimated fan attendance
—
Awaiting Gila River
Promotional redemptions
—
Awaiting Gila River

03 Sample property visit

One-property run of show

Draft

Repeat for a five-property tour. No attendance or impression forecasts are attached.

  1. 1
    Arrival

    Walkthrough, credentials, and a filming path signed off with security.

  2. 2
    Filming

    Long-form and short-form on the floor. Branding and camera spots agreed first.

  3. 3
    Meet-and-greet

    A set fan window with a headcount the property records.

  4. 4
    Offers

    Giveaways or free play on property terms. Redemptions tracked by the casino.

  5. 5
    Social posts

    Posts during and after the visit, counted by platform.

  6. 6
    Follow-up

    Views at 7, 30, 60, and 90 days. Report each property, then the full tour.

04 Investment measures

How value will be calculated

Ready to fill when Gila River returns verified results. Not calculated from channel-wide views.

MeasureFormulaResult
Cost per 1,000 viewsInvestment ÷ attributable views × 1,000Pending
Cost per engagementInvestment ÷ engagement actionsPending
Cost per playerPromo spend ÷ verified new / reactivated playersPending
Views after the visitPublished video views at 30 / 60 / 90 daysPending

Internal checklist

Team only

Hidden when you print to PDF. Close these before the next client send.